The freelance brand from

Danny Kavanagh

I, Danny, through PrettyBad hope to create a space where I can use my design skills for good. I’m finally taking control of my trauma bond with design and giving back to the kid who just wanted to go to art school and ended up with a career that aids in upholding white supremacy.

Agency level design for real folks making a difference

Trauma informed design •

Trauma informed design •

Since advertisers discovered dopamine, design has been a tool to override the senses. Ive been working on ways to undo the surges and get back to the heart of design. To inform, share ideas, and build community. I use principals from architectures trauma informed design concepts and apply them to my own work. It’s a gentle approach that doesn’t rely on a psychological advantage to get a point across. Would you like to hear more about it?

Follow @prettybad_danny on instagram

 
I’ve heard some rumors about the devils lettuce 🥬
🥪 what are you putting on your club?
Here’s a look at a brand identity I created for a cooperative kitchen in Chicago. Which option would you select?
Protect yourself. I’m embracing a new phase of my artwork, adding in printmaking. I’ve dabbled before but never like this. With purpose. As my hand heals it’s been therapeutic slowly working with it again.
👾👾👾